Accor introduces co-living hotel concept with new brand
- Posted on Thursday, 27 October 2016 08:57
- By Zac Erawan
Accor Hotels is introducing a new communal environment with the traveling millennial in mind. The venues are known as Jo&Joe venues, and there will be fifty such venues set up around the world. These venues offer an offbeat design with catering services, along with many activities, such as yoga and different types of workshops.
- Accor describes Jo&Joe as “a brand that blends the best of private-rental, hostel and hotel formats” that caters to the needs of millennial travellers seeking community living, such as shared kitchens and sleeping areas. Room formats are also unconventional and caters to different needs.
- Plans are for 50 properties to open by 2020 in destinations popular with millennials. All Jo&Joe venues will take root in bustling city-center locations that are close to public transport and in proximity to major points of interest.
- Jo&Joe has been conceived as an experience enhancer thanks notably to its offbeat design, innovative digital ecosystem and catering offerings. “With its ‘open house’ concept, the brand diversifies the customer journey by welcoming guests as well as locals, who treat Jo&Joe venues as an annex of their living room.” The concept is designed to promote interaction and foster community living thanks to common areas that are open to both guests and public
“Accor describes Jo&Joe as “a brand that blends the best of private-rental, hostel and hotel formats” that caters to the needs of millennial travellers seeking community living, such as shared kitchens and sleeping areas.”
Original Source: Accor introduces co-living hotel concept with new brand
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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist.
Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.