Singapore-based Ascott has opened The Crest Collection in Paris and Bangkok.
The maiden collection include the 116-unit Metropole Bangkok and three of Ascott’s renamed Citadines Suites properties in Paris, namely La Clef Champs Elysees Paris, La Clef Louvre Paris and La Clef Tour Eiffel Paris.
Noting that the Crest collection was set up to distinguish Ascott’s exclusive collection of unique luxury serviced residences, Ascott’s managing director for Europe, Alfred Ong, said it catered to those who looked for “a quintessential lifestyle in a homely space.”
Referring to the renaming of Ascott’s Citadines Suites properties to La Clef, Ong said it represented the key to a memorable experience facilitated by the art of luxury living.
Ascott’s CEO Lee Chee Koon said the Crest Collection offered better opportunities for the company to work with property owners.
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Ascott debuts The Crest Collection in Paris and Bangkok