Large Hotel chains have been looking to invest in and eventually acquire travel startups. Accorhotels has been leading this trend with investments in luxury private rental companies. Wyndham hotels have also been making large investments, while Marriott launched a startup of it’s own. Online travel agencies such as Trivago and Expedia have been making similar investments in hopes to provide a broader customer experience. The trend should continue strongly into 2017 with companies investing as a strong and profitable decision.
“While at first it might have been surprising to see large hotel chains buy shares in companies that seemed to provide rivalry services, today hoteliers are lining up to find a good business opportunity and not only invest in it, but often to acquire it”
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