Hotel chains look to invest in travel startups

Large Hotel chains have been looking to invest in and eventually acquire travel startups. Accorhotels has been leading this trend with investments in luxury private rental companies. Wyndham hotels have also been making large investments, while Marriott launched a startup of it’s own. Online travel agencies such as Trivago and Expedia have been making similar investments in hopes to provide a broader customer experience. The trend should continue strongly into 2017 with companies investing as a strong and profitable decision.

Key Takeaways:

  • AccorHotels has been buying small startup companies that offer villas and apartments as short term rentals.
  • Marriott and Windham followed AccorHotels’ example. Marriott even created its own startup-accelerator.
  • Similarly, online booking companies are looking into startups to expand their business and offer a better customer experience.

“While at first it might have been surprising to see large hotel chains buy shares in companies that seemed to provide rivalry services, today hoteliers are lining up to find a good business opportunity and not only invest in it, but often to acquire it”

Original Source: http://ehotelier.com/insights/2017/03/20/hotel-chains-look-invest-travel-startups/

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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