Seeking to take advantage of the growing tourism in Thailand, US hotel chain Marriott International Inc is evolving plans to have 19 more hotels in the country in the next five years.
The new hotels are being planned mainly with an eye on the meetings and incentives sector, Regan Taikitsadaporn, Marriott’s chief human resources officer for Asia-Pacific, said.
With a significant increase in the arrival of meetings, incentives, conventions and exhibitions (Mice) visitors, Marriott wanted to throw more light on this sector. “Our 19 hotels in the pipeline will be developed to mainly meet demand from Mice tourists,” Regan said.
On average, Mice visitors spend around three times more than what general tourists spend in Thailand. Also, the Thailand Convention and Exhibition Bureau (TCEB) forecasts the arrival of 900,000 Mice tourists this year, which will account for a revenue income close to 100 billion baht.