Marriott to speed up brand expansion following Starwood takeover

Now that Marriott International has taken over Starwood , it plans to continue expansion into 2017. Marriott has the capability of growing the Starwood brand at a faster rate and as a corporation, Marriott expects to open a new Marriott brand hotel every 15 hours in the upcoming year. There is a possibility of a regression in growth especially due to the political climate in the US and Britain and concerns about upcoming European elections. Still Marriott, a company with 30 brands will not rule out adding more brands to continue to expand.

Key Takeaways:

  • In Europe budget hotels have seen the most growth over the past year.
  • Foreign policy as well as economics drive hotel expansion strategy.
  • Marriott family of hotels is the largest in the world. You are sure to find something in your price range .

“Sorenson said Marriott wanted to keep up the same rate of expansion as before the deal, meaning faster growth for the Starwood brands.”

Original Source: http://travelwireasia.com/2017/03/marriott-to-speed-up-brand-expansion-following-starwood-takeover/

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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