Large supply threatens hotel growth

Tourism to Thailand has been growing, causing Thailand’s hotel sector to be one of the few sectors to experience growth. Bangkok hotel’s had a 73% occupancy rate in the second quarter, their best in several years.
Unlike the situation in other countries, hotels in Thailand have not had to deal with competition from Airbnb. This is because Thailand prohibits rentals of less than one month without a hotel license.
Developers are building new hotels to keep up with demand. Over the next four years, approximately 10,600 new rooms are scheduled to be completed.

Read more: Large supply threatens hotel growth – Bangkok Post

Dusit International to open new hotel in Bangkok’s renowned Chatuchak Market

One of Thailand’s most popular hotel development companies, Dusit International, is planning on opening he first ever hotel in Chatuchak Market, a world-famous location in Thailand. The hotel is scheduled to open up its doors sometime in 2019 and will feature other new retail businesses as well. The area in which the new hotel will be located, is one of Thailand’s most popular tourist destinations. This sounds perfectly fit as to why a hotel should be built there.

Read more: Dusit International to open new hotel in Bangkok’s renowned Chatuchak Market

Is Hotel Loyalty Overrated?

The conventional wisdom that hotels should increase business by trying to get more bookings from their loyal customers is being challenged. According to new research, hotels might be better off following in the footsteps of other companies who have made big profits by bringing in new, casual customers who only use their products occasionally.

”Your customers are customers of other brands who occasionally buy you.”

It is suggested that hotels might see better results with marketing strategies that focus on making new customers aware of their brand rather than through focusing on loyalty or reward programs.

Key Takeaways:

  • 42% of purchases are from returning customers to the brand. Capturing returning guest market share is a key to hotel success.
  • Creating a unique story will drive today customer to book a hotel.
  • Social media engagement is a poor indication of loyalty. Research shows that Facebook followers rarely click on offers.

“Many travelers do not seem to care much about the hotel brands, as long as they can get the perception of good value by booking through OTAs.”

The quote above comes from the article linked below, and while this may be the case for a lot of people, it certainly isn’t the case for myself and many others who love hotels and also love being shown appreciation from hotels that I show loyalty to. While it is all well and good to court new customers, and as a lover of hotels I wish all hoteliers only the best of success, I certainly hope this research doesn’t encourage hotel marketing departments to start courting new guests at the expense of people who choose to spend their money and time staying at their properties for reasons other than it is the cheapest option they can find.

Original Source: https://www.hotelnewsresource.com/article93811.html

Ladprao: The lifestyle center of North Bangkok

Discover connectivity, nature, shopping, food and the good life at two of the major intersecting streets in North Bangkok. Experience what life at Ladprao has to offer, which is a little bit of everything it appears. This urban area connects to various traffic routes throughout Bangkok making it easily accessible. There are relaxing suburban areas and grassy parks to explore as well. You will view many different types of people and places, with a wide variety of shops and stores to satisfy all your tastes, from shopping to dining.

Key Takeaways:

  • Ladprao has easy access to other highways and bus travel as well as airport service.
  • Diversified people and styles of living are to be found throughout the area.
  • Great food and stylish shopping are as unique as the area.

“This underrated neighborhood encapsulates Bangkok’s bustling urban excitement and still manages to offer relaxing suburban greenery.”

Original Source: https://coconuts.co/bangkok/lifestyle/848910/

SureStay Hotel Group® Set for Asian Debut

The Best Western chain has exciting news of opening up their first new Asian hotel in downtown Bangkok. The new hotel will be managed and operated by SureStay Hotel Group, a sub division of Best Western. It will contain 85 rooms featuring in-room free Wi-Fi and a business corner for the working traveler. Asia has a lot of different options when it comes to hotels but needs more lower-midscale accommodations. The new hotel is hoping fill in the gap while being in the center of Bangkok near businesses and entertainment.

Read more: SureStay Hotel Group® Set for Asian Debut – Hospitality Net (press release)