Hotel Soft Openings Explained

Regent Cape Panwa during soft opening

What are hotel soft openings?

In the hotel business, a soft opening, or soft launch is an unofficial opening, usually held with little publicity, weeks or months before the official grand opening.

During such soft openings, the hotel may run at reduced capacity, perhaps only opening up certain floors or wings of the property, and in some cases, certain facilities, such as the pool or spa may not be available or only partially functioning. Room service might also be a little slow.

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Soft openings serve two purposes. The first is a training period to get staff until staff become accustomed to the regular day to day requirements of running a hotel so that they are prepared for the rush when the fully publicised grand opening is held. Many problems will be ironed out during soft openings and the hotel may discover bottlenecks they may not have been anticipating.

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Radisson Blu Plaza Bangkok Reveals New Details, Later Opening Date

Radisson Blu Plaza Bangkok

A bad news/good news update now on the Radisson Blu Plaza Bangkok.

First, the bad news: the opening date has been pushed from fall 2013 toFebruary April 1, 2014. The good news: we got a sneak peek at the plans for the interior of the property and it looks like the wait will be worth it.

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Hansar Hotels & Resorts Expands With Three New Acquisitions

Hansar Pranburi

Pop quiz: what Thai boutique hotel brand’s name translates “joy and happiness”? If you guessed Hansar Hotels & Resorts, you are correct.

Hansar prides itself on seriously personalized yet unpretentious service that is representative of Thai hospitality. Now, the brand is more than doubling its portfolio with the addition of three properties.

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[email protected] Soon to Come to Pattaya

A new property is moving into Pattaya to cash in on what some believe is an untapped market.  [email protected] Pattaya will be a four-star property located on the corner of Soi 2 and Second Road in North Pattaya, near Central Festival shopping mall.   Developers believe it will stand out amongst other two and three-star properties in the area.

“There is room for four-star hotels due to the resort’s location close to Bangkok and the costs are not that high,” says managing director Kla Kitchakarn. “Pattaya has reinvented itself with a much wider market base.”

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X2 Samui Revamped, Revived

X2 Samui beachfront bar

X2 Samui updates their property with an extensive refresh and offers Early Bird Promotion from now till December.

While many visitors flock to Koh Samui for the holidays the best time to visit weather-wise is typically mid-July to mid-September.  Now, managers of a luxury design resort on the island are tempting potential guests to check out their newly revamped property.  Throw special rates into the mix during this perfect travel window and you’ve got one more reason to check into X2 Samui.

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