Is Hotel Loyalty Overrated?

The conventional wisdom that hotels should increase business by trying to get more bookings from their loyal customers is being challenged. According to new research, hotels might be better off following in the footsteps of other companies who have made big profits by bringing in new, casual customers who only use their products occasionally.

”Your customers are customers of other brands who occasionally buy you.”

It is suggested that hotels might see better results with marketing strategies that focus on making new customers aware of their brand rather than through focusing on loyalty or reward programs.

Key Takeaways:

  • 42% of purchases are from returning customers to the brand. Capturing returning guest market share is a key to hotel success.
  • Creating a unique story will drive today customer to book a hotel.
  • Social media engagement is a poor indication of loyalty. Research shows that Facebook followers rarely click on offers.

“Many travelers do not seem to care much about the hotel brands, as long as they can get the perception of good value by booking through OTAs.”

The quote above comes from the article linked below, and while this may be the case for a lot of people, it certainly isn’t the case for myself and many others who love hotels and also love being shown appreciation from hotels that I show loyalty to. While it is all well and good to court new customers, and as a lover of hotels I wish all hoteliers only the best of success, I certainly hope this research doesn’t encourage hotel marketing departments to start courting new guests at the expense of people who choose to spend their money and time staying at their properties for reasons other than it is the cheapest option they can find.

Original Source: https://www.hotelnewsresource.com/article93811.html

Ladprao: The lifestyle center of North Bangkok

Discover connectivity, nature, shopping, food and the good life at two of the major intersecting streets in North Bangkok. Experience what life at Ladprao has to offer, which is a little bit of everything it appears. This urban area connects to various traffic routes throughout Bangkok making it easily accessible. There are relaxing suburban areas and grassy parks to explore as well. You will view many different types of people and places, with a wide variety of shops and stores to satisfy all your tastes, from shopping to dining.

Key Takeaways:

  • Ladprao has easy access to other highways and bus travel as well as airport service.
  • Diversified people and styles of living are to be found throughout the area.
  • Great food and stylish shopping are as unique as the area.

“This underrated neighborhood encapsulates Bangkok’s bustling urban excitement and still manages to offer relaxing suburban greenery.”

Original Source: https://coconuts.co/bangkok/lifestyle/848910/

SureStay Hotel Group® Set for Asian Debut

The Best Western chain has exciting news of opening up their first new Asian hotel in downtown Bangkok. The new hotel will be managed and operated by SureStay Hotel Group, a sub division of Best Western. It will contain 85 rooms featuring in-room free Wi-Fi and a business corner for the working traveler. Asia has a lot of different options when it comes to hotels but needs more lower-midscale accommodations. The new hotel is hoping fill in the gap while being in the center of Bangkok near businesses and entertainment.

Read more: SureStay Hotel Group® Set for Asian Debut – Hospitality Net (press release)

The Big Issue: Carry-on baggage limits

Flying with only carry-on bags can save you a lot of money and provide a fee for checking your bag. Although it sounds nice, there are carry on bag limits. Some plane companies will enforce their bag limits more than others. It’s hard to say when you’ll be checked for these bag limits because sometimes they happen on the spot. These bag limit range from 1 Kg to 7 Kg for one bag. If flyers exceed this limit, it can result in a fine.

Read more: The Big Issue: Carry-on baggage limits

Breathtaking seaside hotel in Thailand practices radical reuse, grows 100% of its produce

The Tongsal Bay Hotel in Koh Samui’s northern coast not only has breathtaking water views, but is built on 28 1/2 acres of untouched land, hosting several bird and animal species. The hotel was built in 1987 and was built without removing or cutting down any of the local trees. The three restaurants at the hotel use sustainable, produce from it’s own gardens and composts food waste back into the gardens.. The hotel even recycles it’s old bed linens into napkins. The bay it overlooks is private and water sports are prohibited, it’s truly a stay in paradise.

Key Takeaways:

  • Tongsai has three restaurants that all source produce that is grown on their land.
  • With over 20 acres of fertile soil Tongasi Bay Hotel has begun utilizing this resource to grow produce.
  • A world class experience with the peace of mind of environmental responsibility awaits you at Tongas Bay hotel.

“Overlooking a private bay along the Northern Coast of Koh Samui, Thailand, The Tongsai Bay Hotel boasts more than luxurious seaside accommodations.”

Original Source: http://inhabitat.com/breathtaking-seaside-hotel-in-thailand-practices-radical-reuse-grows-100-of-its-produce/