With Occupancy High, Hotels Seek to Avoid Online Booking Services
- Posted on Wednesday, 07 September 2016 07:17
- By Zac Erawan
Booking through hotels directly (vs travel agencies) allows them to rent out rooms for 10 to 20 percent lower. Hotels are managing this thorough free customer loyalty programmes. This situation is empowered by the market situation where there is high occupancy rate (currently it is so in US, where more than 2/3 of the hotel rooms are occupied).
- When hotels are having trouble filling rooms, they will grudgingly pay Expedia and other online travel agencies commissions of 15 to 30 percent to help reduce the vacancies.
- But when the beds are filling up, the hotels would much rather avoid those hefty commissions by having travelers book directly through the hotel’s website, call center or authorized brick-and-mortar travel agent.
- The lures might include upgrades to better rooms, free shuttle service to and from the airport, complimentary breakfast or drinks at the bar.
“When hotels are having trouble filling rooms, they will grudgingly pay Expedia and other online travel agencies commissions of 15 to 30 percent to help reduce the vacancies.”
Original Source: With Occupancy High, Hotels Seek to Avoid Online Booking Services – New York Times
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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist.
Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.