Amari Property to Transform into Avani Hotel
- Filed under Rebrandings
- Posted on Monday, 08 July 2013 08:41
- By Aaron Christe
Amari is about to let go of a massive Bangkok property and the Minor Hotel Group is standing by to snap it up.
Starting October 1, 2013, MHG will assume the management contract of the Amari Atrium Bangkok and rebrand it as the first Avani hotel in Thailand following an extensive remodel in all public areas and guestrooms.
“Taking over the management of this well established city centre hotel will be a great launch platform for our new AVANI brand here in Bangkok,” said Dillip Rajakarier, chief executive with Minor Hotel Group.
The transitioning property is located on New Petchburi Road, an area packed with shops, restaurants and businesses in the Asoke-Sukhumvit of Bangkok. It boasts 23 stories, two of which are executive floors, and a total of 568 standard, deluxe and superior guest rooms. The lobby opens up to a 12-story atrium and public spaces include a selection of restaurants and bars, a swimming pool with sun deck, gym and a ballroom and meeting space for business and various events.
Launched in 2011, the Avani Hotels & Resorts brand is designed to be an upscale alternative in city and resort destinations to the 5-star Anantara Hotel & Resorts brand. MHG has plans to expand the brand throughout Asia, India, the Indian Ocean and Middle East. So far, they have two properties, both in Sri Lanka. Plans are also in the work to add a property in Quy Nhon, Vietnam and another in Sepang, Malaysia to the portfolio. Meanwhile the operators of the Amari brand, Onyx Hospitality Group, still count five Amari hotels among their properties in Thailand’s capital city.
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Aaron Christe
Founder and former owner at NewThaiHotels
NewThaiHotels was the brainchild and passion of Aaron's for 4 years. Age forced him to get a "real" job. He now resides in Tokyo.
Latest posts by Aaron Christe (see all)
- Nikki Beach Hotel and Spa Phuket - May 29, 2014
- Accor to manage Waterfront Pattaya Hotel - May 25, 2014
- Holiday Inn Express Bangkok Sathorn - May 19, 2014
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