
Recently, The Ascott launched the Ascott Star Rewards program, which is thought to be the first loyalty program of its kind worldwide. Members will be entitled to a host of benefits, including 10% discounts off of Best Flexible Rates, up to 50% discounts off of seasonal offers, and birthday discounts of close to 40%. Other perks include complimentary airport transportation, breakfast, and room upgrades. The Ascott Star Rewards program has no points earning cap, no redemption minimums, and no blackout dates.
Key Takeaways:
“We are rolling out Ascott Star Rewards to drive more direct bookings on our websites and reduce our cost of sales. We aim to increase our brand websites’ share of online revenue to 40-50 per cent of total online revenue by 2021.”
Read more: https://www.ttgasia.com/2019/04/24/ascott-launches-serviced-residence-loyalty-programme/