Ascott launches serviced residence loyalty programme

Recently, The Ascott launched the Ascott Star Rewards program, which is thought to be the first loyalty program of its kind worldwide. Members will be entitled to a host of benefits, including 10% discounts off of Best Flexible Rates, up to 50% discounts off of seasonal offers, and birthday discounts of close to 40%. Other perks include complimentary airport transportation, breakfast, and room upgrades. The Ascott Star Rewards program has no points earning cap, no redemption minimums, and no blackout dates.

Key Takeaways:

  • It was announced recently by Ascott that it is launching the Ascott Star Rewards and this rewards is touted to be the first in the serviced residence industry.
  • Some of the privileges that members of the loyalty program will enjoy include ten percent discount off Best Flexible Rates for the rest of the year.
  • It is stated that there is no limit to the number of points of rewards members can earn in the program and no minimum redemption points required.

“We are rolling out Ascott Star Rewards to drive more direct bookings on our websites and reduce our cost of sales. We aim to increase our brand websites’ share of online revenue to 40-50 per cent of total online revenue by 2021.”

Ascott properties in Bangkok

Ascott Sathorn Bangkok


Read more: https://www.ttgasia.com/2019/04/24/ascott-launches-serviced-residence-loyalty-programme/

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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