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Newest Hotels in Thailand


  • Waldorf Astoria

    Last year, the long awaited opening of The Park Hyatt Bangkok was the high point of the Thailand hospitality calendar of 2017. This year the most anticipated luxury hotel opening in Thailand is The Waldorf Astoria Bangkok. A stunning property
  • The Salil

    Upscale and stylish, The Salil has been decked out with a Japanese bent where you can wallow in your bed, sip tea, have a meal, or merely hang out and chill. This is where you can wear pajamas all day,
  • Ritz Carlton Ko Samui

    An ethereal vision of sheer unadulterated grandeur clinging to a cliff so that you feel like you are floating in the air, the Ritz Carlton Koh Samui is where you "can escape in the middle of it all". See 38
  • Splash Beach Resort Mai Khao

    The Langham Hospitality Group's Splash Beach Resort Mai Khao offers some of the best value available on the island of Phuket with spacious rooms at incredible prices. Less than a kilometer from the airport, you'll be at the resort in
  • Cape Fahn Samui

    Cape Fahn Hotel sits on its own private island at Koh Samui where you can play with the other jet setters in pure unadulterated luxury
  • Baba Beach Club

    A luxury hotel with a residential estate, Baba Beach Club Hua Hin is for those who love great music and great food, who won't compromise on standards and want total self-indulgence from lush accommodation where you will be lulled to

The Fragrant Value of Hotel Scent Branding

It has become a traditional practice for hotels to use fragrances that are in synonymous with their brand names. The scent branding attracts customers and it makes them vividly remember the last occasion they spent at the hotel. Hotels pump in huge sums of money to get in the perfect scent branding. It depends on the location and the traditional brand name associated with the hotel. Thus, Signature scents has become an important aspect in today’s hotel business.

Key Points:

  • When starting down the path of customizing their own fragrance, there are a few things hotels have to consider.
  • One of which is how much money and time they want to spend on creating the right smell.
  • Some choose to pump the fragrances through air-conditioning vents throughout the hotel, release the aroma in just the main lobby, or create in-room candles, sprays and body products to release the olfactory experience.

“I distinctly remember walking into The Ritz-Carlton, Aruba two years ago and smelling a sweet fragrance permeating throughout the property. It wasn’t overwhelming but made an immediate impression. A feeling the property was banking on long before I stepped foot within its walls.”

The Fragrant Value of Hotel Scent Branding

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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