The Fragrant Value of Hotel Scent Branding
- Filed under News
- Posted on Monday, 19 September 2016 20:12
- By Zac Erawan
It has become a traditional practice for hotels to use fragrances that are in synonymous with their brand names. The scent branding attracts customers and it makes them vividly remember the last occasion they spent at the hotel. Hotels pump in huge sums of money to get in the perfect scent branding. It depends on the location and the traditional brand name associated with the hotel. Thus, Signature scents has become an important aspect in today’s hotel business.
Key Points:
- When starting down the path of customizing their own fragrance, there are a few things hotels have to consider.
- One of which is how much money and time they want to spend on creating the right smell.
- Some choose to pump the fragrances through air-conditioning vents throughout the hotel, release the aroma in just the main lobby, or create in-room candles, sprays and body products to release the olfactory experience.
“I distinctly remember walking into The Ritz-Carlton, Aruba two years ago and smelling a sweet fragrance permeating throughout the property. It wasn’t overwhelming but made an immediate impression. A feeling the property was banking on long before I stepped foot within its walls.”
Zac Erawan
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