
Hotels are looking for ways to expand business, including investing in startup travel companies. The most successful at this has been AccorHotels. The chain is now providing luxury rentals as well. AccorHotels now also own Squarebreak, Onefinestay, and Travel Keys. Online travel agencies are also getting involved. Triage owns Base7booking. Expedia also invested in Alice. Priceline has acquired similar. Booking.com decided to create their own startup, rather than investing or buying one. This is becoming a far more prominent trend after the initial start in 2015.