Newest Hotels in Thailand

  • Waldorf Astoria

    Last year, the long awaited opening of The Park Hyatt Bangkok was the high point of the Thailand hospitality calendar of 2017. This year the most anticipated luxury hotel opening in Thailand is The Waldorf Astoria Bangkok. A stunning property
  • The Salil

    Upscale and stylish, The Salil has been decked out with a Japanese bent where you can wallow in your bed, sip tea, have a meal, or merely hang out and chill. This is where you can wear pajamas all day,
  • Ritz Carlton Ko Samui

    An ethereal vision of sheer unadulterated grandeur clinging to a cliff so that you feel like you are floating in the air, the Ritz Carlton Koh Samui is where you "can escape in the middle of it all". See 38
  • Splash Beach Resort Mai Khao

    The Langham Hospitality Group's Splash Beach Resort Mai Khao offers some of the best value available on the island of Phuket with spacious rooms at incredible prices. Less than a kilometer from the airport, you'll be at the resort in
  • Cape Fahn Samui

    Cape Fahn Hotel sits on its own private island at Koh Samui where you can play with the other jet setters in pure unadulterated luxury
  • Baba Beach Club

    A luxury hotel with a residential estate, Baba Beach Club Hua Hin is for those who love great music and great food, who won't compromise on standards and want total self-indulgence from lush accommodation where you will be lulled to

Is Hotel Loyalty Overrated?

The conventional wisdom that hotels should increase business by trying to get more bookings from their loyal customers is being challenged. According to new research, hotels might be better off following in the footsteps of other companies who have made big profits by bringing in new, casual customers who only use their products occasionally.

”Your customers are customers of other brands who occasionally buy you.”

It is suggested that hotels might see better results with marketing strategies that focus on making new customers aware of their brand rather than through focusing on loyalty or reward programs.

Key Takeaways:

  • 42% of purchases are from returning customers to the brand. Capturing returning guest market share is a key to hotel success.
  • Creating a unique story will drive today customer to book a hotel.
  • Social media engagement is a poor indication of loyalty. Research shows that Facebook followers rarely click on offers.

“Many travelers do not seem to care much about the hotel brands, as long as they can get the perception of good value by booking through OTAs.”

The quote above comes from the article linked below, and while this may be the case for a lot of people, it certainly isn’t the case for myself and many others who love hotels and also love being shown appreciation from hotels that I show loyalty to. While it is all well and good to court new customers, and as a lover of hotels I wish all hoteliers only the best of success, I certainly hope this research doesn’t encourage hotel marketing departments to start courting new guests at the expense of people who choose to spend their money and time staying at their properties for reasons other than it is the cheapest option they can find.

Original Source: https://www.hotelnewsresource.com/article93811.html

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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