The Hotel Price Index, or HPI, indicates that Thai tourism is growing by large amounts, while at the same time battling a decrease in the price paid per room.
An increase of 20.4% in arrivals, mostly from Chinese markets, is behind the growth in numbers, but at the same time, the inventory of available rooms has also grown to match, meaning that hotels are less able to charge more for a given room at any time.
Top destinations such as Phuket, Pattaya and Chiang May also saw decreases in the prices of rooms, while experiencing a larger number of visitors overall. In addition, the growth is being led by large hotel chains and conglomerates, meaning that the days of small, independent hotels in Thailand’s tourist areas may be on the way out.
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Hotel room-rates slide as tourist arrivals surge – The Phuket News