As a luxury travel-stay option, Hyatt has every reason to keep its brand profile and its reputation high, while never resting on its laurels and always seeking new ways to satisfy its world-class clientele. The gold class of Hyatt’s frequent world travelers are its World of Hyatt Members, who already receive exclusive benefits, such as free nights at Hyatt Hotels.
With the recently completed merger of SPG and Marriott, along with the even more recent NH Hotel backoff, Hyatt is feeling a bit left out in the cold and need to bolster their catalog of hotels lest they lose more guests who value loyalty perks to the megachain that is Marriott/SPG.
Moreover, loyal travelers attracted to Hyatt stay all over the world and have expressed their desire to experience the luxury and privileges of their World of Hyatt membership status in other localities than those currently having a designated Hyatt Hotel. Hyatt fully understands and appreciates the needs of its guests and has just upped the staying clout of its World of Hyatt members by implementing a strategic alliance with Small Luxury Hotels of the World, a luxury chain of independently owned distinct, high-end hotels. This alliance considerably widens the staying options of World of Hyatt members from about 700 options to about 1200. Hyatt’s 10 million+ members will prove a boon for the small luxury chain. Meanwhile, the members of Hyatt’s exclusive World of Hyatt will have the option of staying at one of the singular boutique Small Luxury Hotels of the World, located in more than 80 countries, while continuing to redeem their Hyatt points.
“Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of June 30, 2018, the Company’s portfolio included more than 750 properties in more than 55 countries across six continents.”
Read more at the original source: https://newsroom.hyatt.com/news-releases?item=123717