The Marriott CEO says that Starwood Points benefits can stay the same or get better. Arne Sorenson, the CEO of Marriott, endeavors to offer a broader selection of rewards to the hotel chain’s customers.
There is cause for concern among loyal Starwood guests that their loyalty points could be worth less after Marriott buys the rival Starwood firm in a $13.6 billion deal. This statement from Sorenson came a day after the other potential purchaser of Starwood, Anbang Insurance, pulled its bid to purchase the firm. Starwood customers and investors have noted that Starwood Points are worth 2 to 2.5 times more in redemption value than the reward points offered by Marriot. Also, making matters more complex, Marriott’s rewards are tied to J.P. Morgan Chase, while Starwood’s are tied to American Express.
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Marriott CEO Tells Starwood Points Holders Not to Worry