Marriott Has Its Sights on Expedia and Priceline Now That Starwood Buy Is Complete

In the wake of striking a successful deal in the takeover of Starwood and thereby becoming the biggest hotel chain in the world, Marriott is now turning its focus on online travel agents who play a crucial role when it comes to room reservations.

Like others, Marriott is also offering discounts and free Wi-Fi to regular visitors who make direct bookings with them. However, it also understands the fact that online agents account for a very high percentage of bookings. The only difference between Marriott and others, however, is the power to negotiate, and the former certainly has a clear edge.

Enjoying an upper hand in digital marketing, Expedia has indicated that it would offer technology support to Marriott’s holiday packages that are routed through the former’s websites such as Hotels.com, Hotwire.com and Travelocity.com. Another prominent online travel agent, Priceline, however, has preferred not to comment.

Marriott Has Its Sights on Expedia and Priceline Now That Starwood Buy Is Complete

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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