The who, where and why on Millennials and travel [INFOGRAPHIC]
- Filed under News
- Posted on Monday, 01 August 2016 15:19
- By Zac Erawan
Millennial travel trends.
What constitutes a Millennial Travel Generation?
All individuals born between years 1980 to 2000 add up to approximately 79 million.
The data statistics show that 86% of all travelers travel for new cultural experiences.
Whereas 76% travelers decide a travel location based on recommendations from their friends.
76% travelers wish to travel abroad. 49% travelers take a last minute vacation.
How does the Millennial find, book & enjoy?
85% travelers check multiple travel websites to make sure they get the best deal.
Nearly half millennial travelers book travel on their phones and tablets.
Hawaii is the top US domestic destination and Europe is the top international destination.
75% of the millennial travelers have travel apps on their phones compared to 47% of other generations.
36% of millennial travelers like automated check-ins compared to 19% of other generations.
For marketing to the Millennial’s mobile apps and internet social active media is a must to have and target. Also offers like discounts, loyalty programs, and valuable content can attract the millennial travelers.
See the original article here:
The who, where and why on Millennials and travel [INFOGRAPHIC]
Zac Erawan
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