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Newest Hotels in Thailand


  • Waldorf Astoria

    Last year, the long awaited opening of The Park Hyatt Bangkok was the high point of the Thailand hospitality calendar of 2017. This year the most anticipated luxury hotel opening in Thailand is The Waldorf Astoria Bangkok. A stunning property
  • The Salil

    Upscale and stylish, The Salil has been decked out with a Japanese bent where you can wallow in your bed, sip tea, have a meal, or merely hang out and chill. This is where you can wear pajamas all day,
  • Ritz Carlton Ko Samui

    An ethereal vision of sheer unadulterated grandeur clinging to a cliff so that you feel like you are floating in the air, the Ritz Carlton Koh Samui is where you "can escape in the middle of it all". See 38
  • Splash Beach Resort Mai Khao

    The Langham Hospitality Group's Splash Beach Resort Mai Khao offers some of the best value available on the island of Phuket with spacious rooms at incredible prices. Less than a kilometer from the airport, you'll be at the resort in
  • Cape Fahn Samui

    Cape Fahn Hotel sits on its own private island at Koh Samui where you can play with the other jet setters in pure unadulterated luxury
  • Baba Beach Club

    A luxury hotel with a residential estate, Baba Beach Club Hua Hin is for those who love great music and great food, who won't compromise on standards and want total self-indulgence from lush accommodation where you will be lulled to

New structure of Marriott brands explained

Marriott is pursuing a major growth strategy worldwide. In a bid to retain loyal clients and craft suitable experiences, they have gone in for an overhaul of their brands. Their game plan includes categorizing their properties into luxury, premium, select and longer stays. Marriott continues to lay stress on its primary market, the United States, but is also expanding into other international markets, including China.

Key Points:

  • Marriott recently began the gargantuan task of streamlining the categorization of its many branches. Amid customer confusion over the identity of their now 30 brands .
  • The brands fall under four broad umbrellas: Luxury, Premium, Select and Longer Stays. Luxury is the most high-end section.
  • Longer Stays is at the more residential end and offers amenities and services that mirror the comfort of home.

Marriott has 1.034 hotel projects in the pipeline. Leading brand with currently 123 projects is the 4 star brand Four Points by Sheraton, followed by aloft Hotels (96 projects) and Sheraton Hotels & Resorts (93 Projects). Besides a lot of projects in China (19%) Marriott’s main focus is still the US market with 372 projects (36%).

Original Source: New structure of Marriott brands explained

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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