With a view to tap China’s extensive tourism potential, Anantara Vacation Club, an off-shoot of Thailand-based Minor International, is evolving steps to give shape to a hotel asset portfolio in China.
Popular resort group, Beyond Resorts will carry out a series of activities through a campaign called “Go Beyond” that has been launched to enable guests to explore different destinations.
Al Meroz Hotel, which opened in Bangkok last November, will attend this year’s ITB Berlin with a view to get travel agents in Europe familiarize with Thailand’s maiden halal property.
Disclosing this, Sanya Saengboon, managing director and general manager of Al Meroz, said the hotel’s target markets would be Muslims residing in France, Germany and Scandinavia, besides Austria and Eastern European nations such as Serbia that register solid Muslim population.
“I expect Europe’s Muslim outbound market to grow,” he said, adding the focus on Europe’s Muslim population formed part of the hotel’s plan to diversify its present Muslim market sources of Indonesia, Malaysia, Brunei and domestic travellers from Southern Thailand.
Arabian Travel Market and World Travel Market will be among the global travel trade shows that Al Meroz Hotel will be taking part during the year in addition to ITB Berlin.
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Thailand gets first halal hotel
Bespoke Hospitality Management Asia (BHMA) is an ambitious hospitality management company that plans to sign 1-2 contracts a month over the course of the next few years.
In what is seen as an extensive expansion of its hotel and fast food chain trade both domestically and at the global level, Thailand’s Minor International is contemplating to invest 40 billion baht (1.13 billion) in a period of five years from now.
More than 50 per cent of the amount will be utilized to build up prevailing operations, Chaiyapat Paitoon, vice president for strategic planning said.
Money for the proposed investment will be realized from internal cash and debt financing, he said, adding about 14 to 15 billion baht will be allocated for acquisitions.
By 2010, the number of hotels operated by the company will go up from the present 145 to 210, he said, adding the number of domestic and foreign fast food outlets will also increase from the current 1,851 to 3,100 during the corresponding period.
During 2016-2020, Minor International hoped to register a net profit growth of around 15 to 20 per cent a year, Chaiyapat said.
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Thai Minor International to invest more than $1 bln in hotels