OTA’s or Online Travel Agencies and Hotel chains have often been at odds, while at the same time experiencing a mutually beneficial relationship. This latest development regarding a major hotel chain, Marriott and a high powered OTA have joined forces to allow Marriott subscribers use the OTA services while booking vacation options.
Vacationers have often used either OTA’s or direct hotel chains to book their vacations. Now major hotel chains are finding creative new ways to partner with OTA’s. By booking thru Marriott, vacationers can now use the breadth of Expedias service to “round out” their trip. Booking hotel accomodations thru Marriott, and flight, car, etc… thru Expedia. Hopefully this will lead to further benefits to travelers, as it clearly will lead to benefits to both the OTA’s and hotel chains.