Samui Island is the scene for a takeover by Sheraton’s Starwood brand of the existing Samui Imperial, a 141 room resort that is going to get the makeover of all makeovers without even closing its doors.
Sheraton Samui Resort will become the 24th property under various brands of Starwood Hotels & Resorts in Thailand’s burgeoning hotel market place and its fourth property on Samui Island. With a refurbishment schedule strategy orchestrated to minimize any impact during this transitional phase, management promises that guests will not be inconvenienced at all.
Accor acquires two properties, The Pullman Khao Lak Resort and Spa Hotel Baraquda Pattaya to add to their growing Thai portfolio.
Accor is branching out to add to their international position as one of the leading hotel operators of upscale resorts by adding to their management portfolio the old Le Meridien Khao Lak under the Pullman umbrella, whilst the Dusit D2 Baraquda Pattaya will become part of the MGallery Collection, to be renamed Hotel Baraquda Pattaya. Endeavoring to widen their patrons’ choice for luxury, these additions will further harness their global appeal.
Mövenpick Hotels & Resorts with their simple philosophy of doing normal things, but in an extraordinary manner, is set to change the management of The Passage Samui Villas & Resorts with its rebranding under their umbrella to Mövenpick Resort Laem Yai Beach Samui in November this year.
The Khaolak Southsea Hotel at Laem Pakarang Beach was recently been rebranded from The Best Western Premier Khaolak Southsea.
Along this amazing stretch of Thai coastline there is jungle trekking in the hilly peaks, elephant riding, mangrove swamp exploring, and the Khao Lak-Lam Ru National Park to wonder through to find little beach coves of pristine water to snorkel in. It is the definitive family playground with 25 kilometers of sand to roll in.
When staying at a hotel not many people put much thought into who owns the property as opposed to who is running it.
Many people assume that the hotel is owned by the company whose name is above the door, when in fact in many cases a property is owned by one party and the management of the hotel is contracted out to another company. The managing party may be the hotel chain itself or a third party hotel management company. These management companies could have management contracts with several hotels with a portfolio comprising various brands.
Why am I talking about this? Because a recent re-branding of an iconic property in Chiang Mai has brought some of this out into the open, along with a little acrimony.