Starwood growth propelled by Specialty Select brands

Starwood Hotels & Resorts have announced 132 new hotel deals this year, up 89% from last year. Element Hotels have signed 35 hotels this year, more than double their total from 2015. And Four Points have also doubled their total with 45 hotels. It is expected that all three will reach an all time high in incremental annual global signing levels, and are standouts in the market due to widespread appeal.

Key Points:

  • The speciality select brands- Aloft, Four Points and Element are propelling Starwood Hotels & Resorts’ global growth by signing more than a hundred new hotel deals.
  • Senior Vice President, North America Development feels that the distinct positioning of brands has made them favored choice among North American owners and developers.
  • Starwood’s Aloft, Four Points and Element brands have both energized and redefined the Specialty Select Segment with their distinct brand personalities and innovative offerings.

“Starwood Hotels & Resorts Worldwide has announced that its Specialty Select brands – Aloft, Four Points and Element – are propelling the company’s global growth with 132 new hotels deals signed so far this year, up 89% from the same time last year.”

Original Source: Starwood growth propelled by Specialty Select brands

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Hotel Otaku. Hotel reviewer. Aspiring photographer. Xenodocheionologist. Zac fuses his lifelong passions for 1. Beautiful Hotels & Resorts, 2. Thailand and 3. Website Design to bring NewThaiHotels to life, sharing the latest information on new and exciting luxury hotel openings in stunning tropical Thailand.

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