Thailand is already a jewel in Asia’s crown when it comes to a beckoning light to the tourist trade. But, the jewel is due to twinkle even more brightly now that four new hotels will be breaking ground and opening in 2021.
The hotels due to open are of the “Standard” brand. Standard hotels are a noted ‘party’ brand of hotel. Signature Standard details include items such as lip-shaped couches and lots of neon, and offer innovative services like “Standard Time”, where guests can choose their own check-in and check-out times, for a small fee. Andres Balazs was the force behind the brand, initiating the brand in the nineties. The
Besides its new hotels in Thailand the party brand will be breaking ground in Milan and Paris and in other regions of Asia over the next two decades. These new properties will add to the existing portfolio of six existing hotels in High Line NYC, East Village NYC, Miami Beach, Downtown L.A, Hollywood and London. Thailand is regarded as a type of lynch pin, according to brand representatives, who suggest that further Asia locales will satellite outwards from the Thailand nexus.
“The openings are part of a larger global expansion by The Standard that will see 20 new properties in the next five years in Paris, Milan, and elsewhere in Asia.”