The Hilton Worldwide hotel group is attempting to become the largest hotel brand in the world, ramping up its expansion and trying to oust market leader InterContinental Hotels Group, or IHG.
On a list of top 10 hotel brands worldwide, Hilton takes the lead with 4 of its brands listed, while IHG only has one, Holiday Inn Express, coming in at the bottom of the list. IHG, while remaining the largest group overall, has began to limit its expansion, which gives Hilton group a chance to take over the top ranking.
Starwood hotels, a key competitor, has an unclear future, but its brands remain on the list, while Carlson Redizor, also known as Radisson, focuses on its key hotel brand, Radisson Blu.
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